Google AdWords AdWrapper    

    Free Download Now   (Please Note: Only works on PC's NOT Mac's)

Last Update: Friday, March 31, 2006.

The AdWords AdWrapper is a time saving tool that wraps keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.

Keywords entered into AdWords AdWrapper and Negative Keywords Maker are systematically changed to lowercase, with duplicates removed, and sorted in character code order.

If you are experienced with Google AdWords, you know that you can change keyword matching options to better target ads. If you're unsure, visit the Optimization Tips section in Google for more information on keyword matching.

I spend a great deal of my time as an online direct marketer compiling lists of keywords for my AdWords campaigns. Using phrase and exact match, you will increase your click through ratio and lower your cost per click.

Some people may use Macros, while others may use regular expressions, to quickly put together keyword matching phrases. I knew there must be a quicker way to put together the keyword matching options for my numerous ad campaigns. So I created the AdWords AdWrapper.

What Does the AdWords AdWrapper do?

You simply enter a list of keyword phrases and the AdWords AdWrapper will turn it into 3 separate lists; Phrase, Exact, and a combination of Broad, Phrase and Exact Match.

You simply copy and paste the lists you want into a text file, Excel spreadsheet, and/or Google AdWords.

How To Use th AdWords AdWrapper

To use the AdWords AdWrapper, follow these 3 easy steps:

1. Create your list of keyword phrases using the Google AdWords Keyword Suggestions Tool. Personally I prefer and recommend Wordtracker.
2. Enter the keyword list in the input box. Make sure each keyword phrase is on a new line, and do not contain quotation marks or square brackets.
3. Click the "Wrap It" button.

Negative Keywords Maker

Here's a new feature that was requested by a number of users. The Negative Keywords Maker lets you create negative keywords by inserting the minus sign "-" in front of keywords, with one click.

How To Use

To use the Negative Keywords Maker, follow these 2 easy steps:

1. Enter the keyword list in the input box. Make sure each keyword phrase is on a new line.
2. Click the "Add Minus Sign" button.

Notes:

	If you're still waiting after 15-30 seconds, try again with a smaller list of keywords.
	The tool typically only takes about one second to process a thousand keyword phrases. I recommend a maximum of 1 - 2,000 lines / keyword phrases.
	Please note that the AdWords AdWrapper does NOT find keywords related to the keywords you enter. It merely reformats the keywords you enter.
	Other factors beyond my control could affect the speed of the tool. For example, a slow internet connection, or if many people are using the tool at the same time. So please be patient.
	Rest assured that your privacy is protected. I do NOT store any of the data entered or generated via the use of the AdWords AdWrapper.

Please help improve the service by reporting any bugs found. I also welcome any interesting ideas on improving or using this tool. Thanks.

Recommended Google AdWords Guides

Screenshot	Description
	The Definitive Guide To Google AdWords, by Perry Marshall, is a self help course on how to drive more visitors and pay less for each one on the Google AdWords pay per click advertising program.
	Format	Pages	Cost
	Downloadable eBook (PDF), MP3 audio, hardcopy, CDs & coaching	167	$49/$97/$197
	Visit The Definitive Guide To Google AdWords web site

Screenshot	Description
	Google Cash, by Chris Carpenter, is a self help guide on how to make money by promoting affiliate programs via pay per click search engines, such as Google AdWords and Overture.
	Format	Pages	Cost
	Downloadable eBook (PDF)	87	$49.95
	Visit the Google Cash web site