Professional Keyword Research For Bottom Line Results

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The AdWords Marketing: Real World Experience & Relentless Improvement
Our keyword research and analysis service isn't just competitively priced, our work is backed by years of experience and ongoing research. This means that we can provide you with a realistic understanding of the difficulty of achieving top rankings for each search term, as well as solid advice on how to target the best search terms for your site.

Let's face it: all search engine traffic is not equal. If you are spending too much time and money for too little gain, your choice of keywords may be the problem. Whether your problem is too little traffic, or poor conversion rates, AdWords Marketing can help you find the right mix of keywords to reach your target market more effectively.

One of the biggest mistakes you can make is to rely on free keyword research tools. In addition to our own keyword analysis tools and techniques, we use the Wordtracker service to obtain the most accurate information available on the popularity of your keywords.

Keyword Research and Analysis Package - AU$697.00 

To download a FREE  sample of a Keyword Research & Analysis Report please click here (Please note that the download is a zip file.)

Why guess at the top search terms to target on your website? The AdWords Marketing team will perform a detailed analysis to identify the most popular keywords for your site.

This report will help keep your search engine optimization and pay-per-click marketing campaigns on track.

This package is priced at just AU$697.00, and includes:

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Keyword Discovery Service - a minimum of 200 search terms These represent the major and minor search phrases that describe the products, services, or information available on your site. In addition, we will also report on other words that are frequently used alongside these search terms, such as brand names, etc. Our reports average around 500 total search terms, although we may find even more depending on the site.

Keyword Metrics Report This report details the popularity of each keyword/search term. Our Microsoft Excel worksheet includes an easy calculator to help you identify the most relevant search terms. This will help you identify the best opportunities for quality traffic. Our "traffic calculator," based on extensive data mining and research, includes estimated click-through traffic for top ranked sites on Google, MSN, and Yahoo.   Competition metrics are provided for the 100 most popular search terms in each report. This includes the top 10 bids on Overture, link popularity for top ranked sites, and our own "KEI analysis" scoring based on the more accurate "keywords in title" and "keywords in anchor text" matches from Google's advanced search.

1. Relevance & Weighted Popularity Worksheet - Interactive

This interactive worksheet allows you to fine-tune your keyword selection by adding the important concept of relevance to your search term analysis. A "weighted popularity" is automatically calculated, showing the estimated number of targeted searches per day on Google, MSN, and Yahoo search.

All data on the popularity of search terms comes from Wordtracker, a trusted industry leader since 1999. We use Wordtracker every day, and rely on their database of nearly 400 million searches to provide the most accurate keyword data available.

2. Traffic Calculator Report - All Search Terms

This worksheet automatically calculates the estimated number of targeted visitors per day for top ranked sites on Google (G), MSN (M), and Yahoo (Y) search. The values shown are for the #1, #5, and #10 listings. Our estimated click-through rates are derived by analyzing hundreds of web server log files from many independent sources.

3.Competing Sites & KEI Analysis Report - Top 100 Search Terms

Simply put, a keyword research report from AdWords Marketing provides the most accurate measure of the level of competition for your keywords. You could spend hours putting this data together by hand, but we've automated the process to make it available with every report.

The first step in optimizing a web page is adding keywords to the <TITLE> tag, so we show you how many pages use your keywords in the title. Second, we show the number of pages with the search term in both the title and incoming link text. Linking is part of any serious search engine strategy, and this gives the clearest possible picture of how much competition exists.

Our reports also include the KEI analysis scores as generated by Wordtracker. Wordtracker's KEI score is based on the total number of matches for a given search phrase, which may dramatically overstate the amount of competition you face. We do not recommend relying on this score, we include it for the sake of comparison only.

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4. Link Popularity Competition Report - Top 100 Search Terms

One of the most important factors in all search engine algorithms is the "link popularity" of competing web sites. This report shows the number of incoming links for the top 10 sites, as reported by Alexa. Note: counts are based on the number of unique websites linking, not total links, Alexa may not have linking data for all sites.

5. Pay-Per-Click Competition Report - Top 100 Search Terms

This report shows the top 10 bids on the Overture pay-per-click search engine. The level of competition for paid listings is a great indicator of current (or future) competition for search engine rankings.

Keyword reports usually take 5-7 business days to complete. Our business days are Monday-Friday 9am-6pm, excluding public holidays.