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Search Engine Optimization Service Term & Conditions
Notes, terms and conditions:
- No business (not even AdWords Marketing!), can give a 100% guarantee of getting your website ranked #1 on the major search engines on your chosen keywords. Having said that, we have a high degree of confidence that a top 20 ranking is attainable, if not top 10 or better, in one or more of the target search engine(s).
- Ongoing search engine optimization is important. Search engines change their ranking algorithms and methods all the time, and unless we stay in touch with these changes and make alterations accordingly, a highly ranked site is unlikely to hold that position for very long.
- Given that search engines will rank websites differently based on the same search phrase or keywords, it's technically impossible to rank highly on all the major search engines at the same time. Our approach therefore (at least in the short term) will be to focus our efforts on only the most relevant search engines, and only the most important keyword, in relation to your website.
- There is a lag between the SEO work we perform in relation to your website(s), and the effects of those changes being detected in the target search engines. This lag may be days, weeks, or even months depending on the nature of the changes and the target search engines.
- You may cancel your monthly SEO contract at any time, however no refunds can be issued for unused days in the current month.
- Increasingly, search engines are moving towards paid-inclusion models. In other words, you have to pay to get in (sometimes a once-only fee, sometimes an annual fee). Our standard SEO package does NOT include such fees. We may recommend you pay such fees as part of our general SEO consultancy.
- For projects that require greater exposure and have bigger SEO-specific budgets, we tailor individual and more intensive SEO strategies.
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